​
SOLD OUt,
Really.
​
(Gosh)
(March 15, 2024: The secret is out and we sold out! This one of a kind book is published with great care by a book-loving firm in Melbourne, Australia. Fill out the contact form below and we'll let you know how you can get yours. Thank you and Seth for loving the power of words.)
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In the attention economy, your brand has two seconds to get noticed.
You can’t afford a bad name.
Your work matters too much.
Word Glue ensures you find the right brand name, a name that will do the heavy lifting for you, day after day, after day.
With Google and SEO, the right name can be worth a fortune.
We doubled our revenue with our new brand.
- Dr. Nicole Lee
Word Glue
Is the naming
handbook
for
Professionals.
I invested three years to make naming simple for you.
Why? Because you are a game-changer.
You are the serial entrepreneurs, incubators, designers, agencies, business schools, and social enterprise mavericks making a dent in the universe.
Your work matters.
Let's get you the attention you deserve.
Currently only shipping in Australia.
Word Glue used by professionals in: Australia, Canada, China, Denmark,
England, Finland, France, Italy, Ireland, Mexico, Netherlands, New Zealand,
Portugal, Singapore, South Africa, Spain, Switzerland, Sweden and the USA.
TESTIMONIALS
"Louise, where were you when I needed you? I’d have saved months of tedious name-storming if you’d written this book ages ago!"
KEN SEGALL | STEVE JOB'S FORMER AD MAN | NAMER OF THE IMAC
"With Google, SEO, and tiny differences between brands, a better name can mean millions. Word Glue makes your brand name stick. "
RACHAEL O'MEARA | SENIOR ACCOUNT MANAGER | GOOGLE
"Word Glue is a must for all serial entrepreneurs."
DR. TROVE WALLETT | WINNER OF TELSTRA'S BUSINESS OF THE YEAR
"Naming is a really hard problem. Be it for a new product or service, brand or venture, getting it right is vital. Word Glue provides easy to follow practical advice and tools to help you through the process of discovering the right name for you."
PATRICK LLEWELLY | CEO 99DESIGNS
Word Glue
Platinum, Hermes Creative Award, 2020
Gold Medal Axiom Business Book Award (top award), 2020
Australian Business Book Award
Best Entrepreneurship and Sales Book, 2020
Silver, Muse Creative Award, 2020
Silver, NYZ Marketing Communication Award, 2020
Recommended by Seth Godin
This book is a gift, a priceless shortcut, and most of all, a challenge to help you create a name worthy of all the effort you've put into your work.
&
Blair Enns, bestselling author of Win Without Pitching
Best book I’ve encountered on how to name a product,
service, company, or brand.
Word Glue: Find Your Million Dollar Brand Name
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Beautifully designed, easy to read, and a pleasure to use.
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The only book in the world that gives you every proven naming method.
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Makes name-storming fast, reliable, and as simple as possible
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Teams can generate names in ten minutes or less.
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Three user-friendly sections keep it agile:
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Pow!- Naming Principles, Pop - Naming Practices and Pro - Naming for Prosperity.​​
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Pow gives you seven key naming principles and the Q12 brand foundation.
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Pop lets you simply 'flip, tip and dip'. Flip through 38 proven naming methods, find a naming tip you like, dip in and name-storm. It's brand strategy and creativity on steroids.
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Pro ensures you choose, test, protect and trademark your perfect name.
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Bonus brand road map ensures your designers can bring your unique name to life.
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Rich resource section provides top marketing books and virtual tools to level up.
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Word Glue is a 178-page, full-colour, physical handbook of 20,030 yummy words. (The act of seeing, touching and writing on its pages engages your brain fully. In a distracted world, a handbook provides focus. There is no e-book intentionally )
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No author has written a naming workbook like this. It’s practical, fast and even funny.
Word Glue is the most powerful naming handbook on the planet.
- Jamie Engel, CEO, Neutopia
Includes game-changing people and brands:
Hans Wilsdorf of Rolex, Ken Segall, Steve Jobs’ adman and namer of the iMac, Seth Godin and his family, Amy Curtis McIntyre of JetBlue, Paul Allen and Bill Gates of Microsoft, Larry Page and Sergy Brin of Google, Dr Nicole Lee of 360Edge, Matt Fowles of Ladies who Shoot their Lunch, Jerry Baldwin, Zez Siegel and Gordon Bowker of Starbucks, and The Royal Family because even they changed their name.
TESTIMONIALS
"Louise, where were you when I needed you? I’d have saved months of tedious name-storming if you’d written this book ages ago!"
KEN SEGALL | STEVE JOB'S FORMER AD MAN | NAMER OF THE IMAC
"With Google, SEO, and tiny differences between brands, a better name can mean millions. Word Glue ensures your brand name sticks."
RACHAEL O'MEARA | SENIOR ACCOUNT MANAGER | GOOGLE
"Word Glue is a must for all serial entrepreneurs."
DR. TROVE WALLETT | WINNER OF TELSTRA'S BUSINESS OF THE YEAR
"Naming is a really hard problem. Be it for a new product or service, brand or venture, getting it right is vital. Word Glue provides easy to follow practical advice and tools to help you through the process of discovering the right name for you."
PATRICK LLEWELLY | CEO 99DESIGNS
"This book made me think more deeply about how we name our products. Word Glue gives my team a quiver of strategies to inspire better names."
PETER NIEUWENHUIZEN | SOFTWARE DEVELOPMENT MANAGER | AMAZON FREETIME
"Louise makes you think about words and sounds like you never have before. She shares what will work. I recommend Word Glue and Louise highly."
CHRISTINA GERAKITEYS | CEO UTOPIA X
Louise Karch is a name whisperer and a multi-award-winning marketer and author. This CEO names and re-names brands doubling incomes, and then some.
A recovering comic, with a Master’s in Education and training in Harvard Thinking Routines, this former masters figure skating champ is a beloved speaker. She engages audiences from the Arctic to Auckland with practical wisdom they can use right away. Louise is honoured to be one of Seth Godin’s senior coaches in his Akimbo marketing courses.
Louise on Air:
Finding Your Name with Stewart Hillhouse's Top of Mind
https://pod.link/topofmind/episode/c3Vic3RhY2s6cG9zdDo0MTQ1OTQ=
Mojo Radio Show hosts Gary Bertwistle and Darren Robertson talk brave with Louise (starts at the six-minute mark):
https://www.themojoradioshow.com/ep-190---louise-karch.html.
Matthew Carey of Studio Time talks sticky naming for artists and performers with Louise:
https://share.transistor.fm/s/88359daa
Bev Ryan of Smart Women Publish talks about power naming for books and businesses here:
https://smartwomenpublish.com/podcast-010-louisekarch/
Goal rich but time poor?
​
Louise partners with purpose-driven professionals to generate strikingly sticky names.
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Keynotes and Masterclasses
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Product Team Training
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Custom Name-Storming Sessions
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Global Brand Name Generation
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Assurances Checks from Trademark Experts
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Global Language Review Panel
Proven:
Platinum Hermes Creative Award, Gold Medalist, Axiom Business Book Award, Finalist Hobsons Bay Business of Excellence Award, Co-winner of Pillar Community Award for Innovation, four-time Master's Figure Skating Champion and London's Funniest Person contestant, Canadian Comedy Awards.
Louise is the professionals' choice. ​
To start a conversation, click below.
Word Glue Testimonials
Anyone who has been on a team with the task of naming a new product or business will know that naming can be a lot of fun and a lot of pain, usually in the same meeting! Louise’s book is a lifesaver for marketing and product teams. The structure allows a team to much more effectively brainstorm potential names (name-storming – love it), in a practical, methodical and fun way. Her book instils confidence. Word Glue is a well thought out and structured way to crack the naming challenge and succeed. Brilliant.
Dr. Wayne Mortensen, Director, Global Practice, BLUE OCEAN Consulting Group
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Word Glue is world class. It teaches you how to play with words and in the process find the best name to amplify the heart and soul of your brand.
Lanni Marchant, Lawyer & Olympian
Word Glue is like having a name whisperer in your pocket. It even covers logos, legals and launching.
Global CEO Dr Nick Whitehead, Oxford Leanring
As someone who rebranded themselves 16 years before the phrase “personal branding” was coined, and that has named many companies, products and services, I found Louise’s book to be fun, fast, flexible and fantastic! It’s a great companion to any client-naming project.
Word Glue is now an essential tool in my marketing tacklebox right next to my IDEO Design Kit Travel Pack"
kHyal, Creative Director, Fizz
A name can make or break a brand. Word Glue helps you avoid the cost of getting it wrong, while giving your precious ideas the best possible chance of success.
AJ Kulatunga, Business Growth Specialist, Accelera
With Word Glue, Louise teaches how to create names that stick. The principles and processes in this book will show you how to find a name that matters to the people you care about.
Matthew Carey, Assistant Music Director for Mamma Mia and Performance Coach
Word Glue is a wonderful guide into the world of naming. I had very specific criteria for the name that I was looking for--which made it difficult to come up with--yet with the book, I found ideas, direction, and ultimately, illumination. Thanks, Louise!!
Helena Escalante, Producer, EntreGurus
Word Glue is an easy to read action book. It assists businesses to find the ideal name for their brand or products. Louise has nailed the science of naming and brought all her wisdom and strategy into this very practical book.
Natasha Denman – Ultimate 48 hour author
Louise’s creativity and energy LEAP off the pages of Word Glue. It’s packed with new naming ideas and approaches.
Eric Moeller, Copy Dojo
I had wanted a new brand name for four years. Other companies were grabbing market share from us even though we were more qualified and uniquely experienced. Louise’s Word Glue process gave us an attention-grabbing, memorable name that solidified our brand and increased revenue by 120% in 18 months. We gained valuable brand equity that pays dividends far greater than we could have imagined.
- Dr. Colin Dombroski, SoleScience
We were an educational consultancy struggling to gain traction. With Louise’s questions, we uncovered the essence of who we are. The powerful name EDUCAA emerged. The Word Glue process works. Within a year, we doubled our income.
- Dr. Bern Nicholls and Annelies Hoogland, Directors of EDUCAA
We’d been in business for five years. We understood who we were but our name didn’t fit anymore. Sometimes I could barely say it, it felt so uncomfortable. Like an ill-fitting dress - it was doing the job but didn’t make us look as good as it should. The Word Glue process was amazing. I was nervous at first... what if we came up with something not right? But it was easy and fun, and the right name just fell out. We love it. It’s powerful and gives us a story to tell. Buy it, try it, you can’t go wrong!
- Dr. Nic Lee, 360Edge
P.S. After our new brand, we doubled our business, staff, and revenue.
Despite having successfully run an international business, I couldn’t figure out a name for our new company. Louise’s Word Glue methods helped us create a unique name and a way to talk about what we offer. Our business name has started meaningful conversations that have led to sales and effective collaborations with clients. I highly recommend
this book!
- Dr. Desley Lodwick, Wisdom By Design
​
Hi, great to meet you.
If you'd like to chat with Louise, send a bat signal below.
Media?
Louise is a name-whisperer and strategic tagline expert.
A recovering comic with a Master’s degree in
Adult Education, and training in Harvard
Thinking Routines, Louise edutains
audiences with practical wisdom.
P.S. She’s easy to work with too.